Awareness is Hard Work
Obviously 'being here now' and fully watching in each moment is something we don't do naturally. If we did, no one would make a big deal out of it. After all, no one has to talk us into eating potato chips, even though companies try to talk us into eating their brand. Why the difficulty is being fully present.

I say, because it is natural to be only fractionally present. How else would a lion catch a deer? How else would the 'survival of the fittest' function. In fact, shouldn’t this process of selection be renamed 'survival of the attentive'. The more attentive we are the more we see that snake in the grass, the tiger in the tree, the bandit in the bushes.